Ahead of the 2026 F1 Chinese Grand Prix, scheduled for March 13-15 at the Shanghai International Circuit, racing enthusiasts in the city can now get an early taste of the action with a new pop-up experience in downtown.
The Bburago limited-time pop-up space, featuring the renowned Italian die-cast model car brand, has opened at Global Harbor shopping mall. Located in the B2 atrium, the store is designed in classic Ferrari red with white accents, prominently displaying the iconic Prancing Horse logo. The setup cleverly blends the thrill of F1 speed with the festive atmosphere of the Chinese New Year period.
The pop-up allows the public to appreciate the design aesthetics and mechanical allure of F1 cars through highly accurate replicas, even outside the main race venue. Bburago is showcasing its full range of F1 boutique models and several collector's editions, including popular replicas like the Ferrari F1 Alloy Monza Memorial Edition and the Mercedes-Benz F1 W15.
The main highlight of the event is three professional-grade simulators—two configured for F1 racing and one for rally racing—all meticulously crafted to meet professional team standards.
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The Bburago limited-time pop-up space is located on the B2 floor of Global Harbor, directly accessible via Jinshajiang Road Station on Metro Lines 3, 4, and 13. During the event, customers who spend 298 yuan (US$43.19) or more in-store will receive a free simulator experience. The pop-up will run until March 31.
