Daniel Hui has officially taken on the position since March 1 as president of Amorepacific as the 80-year-old South Korean beauty group strives to captivate growth opportunities in the fast-changing China market.
Hui joined Amorepacific in October 2025 as Vice President for China, overseeing brand development and digital operations.
He’s expected to carry out a more agile approach under the group’s new vision slogan "Create New Beauty” to drive sustainable growth of its China business.
Drawing upon over two decades of strategic expertise in consumer goods and retail, he will lead the team in deepening digital and smart transformation.
This will further strengthen the competitive edge of the Group's brands in China, driving Amorepacific towards a new stage in development across three key dimensions: product innovation, enhanced brand influence, and superior user experience.
