Pop Mart x McDonald's China’s Twinkle Twinkle collaboration has just landed, with a whole lot of fun experience to be unlocked!
The Star People collection from the Pop Mart are composed of a group of little stars, who together tell stories about courage, longing, and love. They have become popular collectibles and now the tie-up with McDonald’s also created a huge buzz.
The special menu items hit the market on May 20 and are available throughout June 9 at over 7900 McDonald’s restaurants nationwide.
The Special Menu Items include the "Star Wish Tasting" set which includes a Long Cod Burger, Star Hash Browns, and Gurgle Gurgle Orange Jelly Soda.
Fans also rushed to get their hands on the latest collectibles: Special Happy Meal and premium toy tiers featuring the whimsical Twinkle Twinkle characters integrated into fast-food icons.
The tie-up menu items are also available in limited-edition packaging created in collaboration with Star People.
From 23 May, Beijing, Tianjin, Xiamen, Guangzhou, Hangzhou and Suzhou will also be hosting a series of “We Love Having You Here: Twinkle Twinle McDonald’s” themed pop-up events, offering consumers a more engaging and childlike experience.
Theme-based pop-up stores will also be landing in six domestic cities. These pop-up spaces will feature a range of interactive and entertaining installations, offering customers a richer, more engaging experience alongside the delicious food.
In Shanghai, you can unlock an immersive experience at three flagship stores: Huangpu District’s Plaza 336 Store, Xinmei Union Square Store, McDonald's CUBE Flagship Store on Longteng Avenue.
Two more theme stores also took on new looks at the Agile International Plaza store and New Bund Red Lane store.
