To celebrate the 10th anniversary of the LEGO Flagship Store at Shanghai Disney Town, LEGO Group teamed up with the China Disabled Persons' Federation to host a heartwarming charity event — "Ten Years Together Building Magic."
16 lovely children with special needs from 7 cities were invited to experience the newly renovated store. Accompanied by LEGO employee volunteers, they enjoyed creative brick building, interactive games and warm company, receiving an early Children’s Day gift full of love ❤️
This meaningful activity is part of LEGO’s long-term CSR project.
Since 2021, the project has kept expanding its influence:
📍 Covers 8 major cities across China
🤝 Partners with 22 welfare institutions
🧱 Donated 8,122 LEGO play sets
👧 Benefited over 60,000 disabled children
🙋 Over 200 LEGO staff joined as volunteers
Beyond Play for Good, LEGO also launches more caring programs:
✅ Caring volunteer activities for hospitalized kids
✅ Online teaching volunteer programs for remote rural students
Up to the end of 2025, a total of 1,387 LEGO employees have devoted themselves to public welfare.
Since 2016, LEGO has launched a series of inclusive charity initiatives, bringing the power of learning and growing through play to more than 8.13 million children in China.
Play is more than just fun.
It builds creativity, confidence, social skills and courage for every child.
Every child deserves the equal right to play, create and shine. 💛
Let’s send love and warm wishes to these amazing kids!
