DCH successfully hosted its 2026 Distributor Conference & MERCI Brand Launch Ceremony at the InterContinental Shanghai Ruijin Hotel on July 23, 2026.
The summit was attended by Pavel Kislyakov, General Manager of Storck North Asia, along with the official MERCI China sales team, as well as Mr. Mao Xinwei, General Manager of DCH Mainland Food Business, and his sales and marketing management team. A total of 31 core national distributors gathered to witness this pivotal strategic milestone. The conference featured professional industry insights and interactive exchanges in a cordial and collaborative atmosphere, fostering in-depth communication and strengthening partnership cohesion among long-standing strategic partners.
The event formally unveiled the deep strategic partnership between DCH and MERCI, ushering in a new phase of comprehensive collaboration and shared value creation. In response to shifts in demographics, market channel dynamics and consumer psychology, DCH has completed systematic upgrades and strategic transformation of its product system and market layout. More than 30 newly upgraded gift box series were officially launched at the conference, further empowering the brand’s presence in the high-end gifting market. In addition, DCH grandly launched its proprietary brands — ZhiWuBuDing, a health supplement brand, and Kitamura Hanbei Hand-Shaken Matcha Drink — officially expanding into the beverage and health consumption sectors. Featuring an innovative twist-and-shake design, the products allow consumers to brew authentic matcha effortlessly, delivering a refreshing and distinctive drinking experience.
Leveraging the resources and synergies generated at the conference, all participating parties have effectively broken down cross-industry channel barriers and optimized the full-link upstream and downstream supply chain system. Through in-depth cooperation with high-quality industrial partners, DCH is well-positioned to support MERCI's deep market penetration across China. The brand will expand its coverage of diversified consumer scenarios, precisely catering to the dual core demands of consumers for daily edible consumption and emotional expression via celebratory gifting.
The successful convening of the conference marks the comprehensive strategic upgrading of DCH's mainland food business and serves as a landmark starting point for the in-depth strategic cooperation between DCH and MERCI. Moving forward, DCH will continue to leverage its superior supply chain resources, nationwide omni-channel layout and professional terminal operation capabilities to deepen market cultivation. Working hand in hand with all distributor partners, the company will iteratively optimize its product matrix and scenario-based market operation solutions, striving to build a sustainable win-win ecosystem that benefits brands, channel partners and consumers alike.
