The month-long LEGO Bloom Exhibition is welcoming visitors, fun seekers from all age groups to dive into a unique space and unlock unlimited imaginations.
The exhibition is held at the TANK Shanghai Art Center, bringing interactive experiences and top-notch photo spots for the playful minds.
It takes the Lego botanical collection as the creative carrier, transforming common flowers into imaginative Lego creations, and showing the public the inspiration and beauty that Lego's creativity can bring to daily life and urban space through diversified experiences such as large-scale installations, artistic co-creation, life-oriented display and interactive assembly, and encourages more people to see, experience and participate in the joy brought by creation.
Lego Group also teamed up with the Shanghai International Light Festival to create an immersive light and shadow feast inspired by Lego flowers for the public from September 28 to October 7.
The four staggered tank buildings turned into a stage of light and shadow. Lego flowers and plants intertwined with the flow of light and shadow and stretched into waves, outlining the different blooming posture of flowers in the night, injecting more imagination into the city night.
The Lego Flower Exhibition innovatively integrates the unique aesthetic artistic conception of the Lego flower and plant series into the public space on the west bank, focusing on the three theme spaces of "LEGO Botanical Wave", "Where Blooms Begin" and “Bloom Gallery”.
The outdoor core installation "LEGO Botanical Wave" opens the exhibition narrative with a grand visual landscape; the indoor space "Where Blooms Begin" undertakes and amplifies the creativity of the public with artistic co-creation and interaction.
The "Bloom Gallery" brings Lego flowers and plants into a more close to the aesthetic scene of daily life.
The indoor space exhibited art installations created by artists, jointly interpreting the rich artistic expression of the collision of Lego botanical collection with various materials.
The three major spaces show how Lego blocks can make the flowers and plants familiar and loved by the public to develop multiple creative expressions, inviting the public to discover more beauty that creativity brings to daily life in watching, participating and experiencing.
Through social media discussions, Lego also invites more consumers to share stories about love, expression and creation beyond the exhibition space.
