Xujiahui District’s Unbound Food Carnival kicked off on September 30 at the outdoor plaza of Neo Young 6, formerly the Shanghai Sixth Department Store.
As part of the city-wide Asia Flavor Season of the “Global Taste in Shanghai” Campaign, the month-long campaign runs from September 30th to November 8th, and includes "1 launch ceremony, 1 month of continuous promotion, 3 special theme activities" to synchronously link with the golden autumn shopping season to create a special theme.
At the same time, the consumption sentiment will be extended throughout October after the National Day Holiday, so that a retail consumption matrix is formed with global linkage, online and offline integration, and Xujiahui's appeal as an international consumption hub would be further enhanced.
During the campaign, three special theme markets would be staged. From September 30th to October 4th, the Global Noodle Fair took the lead in launching the market with the theme of "The Infinite Possibilities of a Bowl of Noodles".
More than 40 special merchants make appearances to offer foodies a one-stop destination for a wide range of menu items.
From October 21st to 25th, the Amazing Hamburger Festival will bring together well-known national hamburger brands and popular queues from all over the world to bring limited burgers, creative new products and non-stop music parties.
From November 6th to 8th, the Ganganhao Sugar Water Festival, as the first sugar water theme market in Shanghai, brings together 50 sugar water brands, sets up special zones such as classic ancient desserts, Cantonese Chaoshan style sweet drinks, creative ice products, etc.
The three major markets run through the whole campaign period with three categories of noodles, hamburgers and sugar water to build a multi-level and high-quality food consumption scene.
Xuhui's golden autumn shopping season was launched synchronously, coordinating three major areas of Xujiahui, Xuhui Riverside and Caohejing, superimposing multi-level policies to benefit the public with characteristic scenes, offering rich holiday theme activities and consumption promotion measures.
In recent years, Xuhui District has continuously deepened the transformation and upgrading of business formats, continuously enhanced the competitiveness of the core business circle, and promoted the in-depth linkage and integration of cultural, commercial, tourism and sports exhibitions. District authorities and major shopping malls have been following the life and consumption preferences of the public, and continue to gather popularity with a series of consumption promotion activities, fully stimulate the vitality of the consumer market.
