Books fill shelf.
Exhibits on display at the bookstore
Shanghai’s first life culture-themed bookstore that integrates artificial intelligence technology, Mu Yun Ji, opened in Xuhui District over the weekend as a new cultural landmark of Blackstone Apartments.
Built on the core philosophy of “Engraving Memories into Eternity” and through the cross-disciplinary integration of books, music, technology, and humanities, it embarks on a profound exploration of life awakening and cultural heritage.
It comprises three areas - Life Awakening, Existential Exploration, and Healing, and curates a unique knowledge system of life culture through biographies, literature, philosophy, and psychology.
The bookstore has a music vibe.
By deeply integrating AI technology, the bookstore offers innovative services such as “digital avatars,” “AI-customized reading lists,” and “Oral History Memoirs.” Here, AI algorithms analyze reading preferences to generate personalized booklists, while virtual interaction technology allows readers to “travel through time” and converse with historical figures.
A corner of the bookstore showcases precious artifacts from Shanghai’s modern music history, including manuscripts by music masters Ding Shande and Wang Yunjie, as well as the traditional Chinese jacket worn by Zhou Xiaoyan, known as the “Nightingale of China,” during important occasions.
An exhibit of Zhou Xiaoyan, known as the “Nightingale of China,” is found at the bookstore.
The bookstore features a music atmosphere.
It links the historical architecture of Blackstone Apartments with resources from the Shanghai Conservatory of Music to create an immersive cultural experience, and the Chen Gexin reading event brought together music performances and discussions to reshape the century-old DNA of Shanghai culture, offering a deep dive into the cultural fabric of the 1940s.
As a “pioneer of modern Chinese music” and the “father of Shanghai-style pop music,” Chen’s works, such as “Rose, Rose, I Love You,”
have became a music landmark of Shanghai to the world.
The bookstore will host a variety of activities such as Storywalk, Immersive Theater of Light and Shadow, self exploration that helps readers alleviate anxiety and reshape their life values, life culture classes and music therapy in the future, calling for care for vulnerable groups and environmental protection.
A sight of the bookstore
A display of records
If you go:
Venue: Blackstone Apartments
Address: 1331 Fuxing Rd M., Xuhui District